In 2016, Gail Becker stop her relaxed company job to go after a enterprise concept–and failed to explain to any individual what she was doing. “I understood individuals would say I was ridiculous, and I just didn’t want to hear it,” she says. The thought: a healthier frozen pizza made with cauliflower, impressed by her two kids, who experienced been diagnosed with celiac disease and needed gluten-free of charge diets. 

The business she founded, Caulipower, now reportedly has $100 million in annual revenue and features a array of vegetable-dependent frozen food items in nationwide chains like Full Food items and Goal. In Inc.‘s newest “Your Future Go” streaming party, Becker spoke with Inc.com managing editor Lindsay Blakely about fundraising, getting a merchandise on to keep cabinets, and what it really is like to run a foodstuff company during a pandemic. View the clips down below for extra of her startup tale and her information for business people.

On how to know when it is time to introduce new product or service traces:

On a kitchen experiment that led to a well-known new products:

On her definition of “intelligent dollars” and how to elevate it:

On a single quick way to maintain your group engaged although operating remotely:

On what buyers hope from each individual founder: