Welcome to episode 70 of Inc.‘s Founders Job With Alexa Von Tobel podcast–wherever we convey you tales of the business people making the long run. Hear to the tales of guts, inspiration, and travel that outline the individuals and firms at the forefront of engineering. Each week, we dig into a founder’s experienced playbook–and uncover what helps make them tick.

Topping application keep charts is a as soon as-in-a-lifetime encounter–except if you happen to be a mobile entrepreneurship genius like Prerna Gupta. She and her husband made strike music app AutoRap, which has been downloaded by 350 million folks. Now, Gupta is at the helm of Hooked, building a new television network for Gen-Z that has currently arrived at an astronomical quantity of viewers all over the world. Hooked uses knowledge to upend the conventional model, rewriting how articles is produced and distributed. Gupta shares how her idea for Hooked was inspired by a calendar year of vacation, the 3 policies each individual mobile app creator ought to adhere to, and why Tv set will glimpse basically distinctive in a 10 years.